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Lexcellence Digital Strategy Studio

Your expertise deserves more than a crowded slide deck or an outdated website.

Through the Lexcellence Digital Strategy Studio, I help higher education leaders transform complex ideas, professional expertise, and institutional initiatives into strategic websites and presentation decks that engage audiences, strengthen credibility, and inspire action.

Explore Studio Services
A laptop showing a higher education program website beside a presentation slide with program outcome metrics and a printed strategy outline
The Problem

Your ideas are strong. Your digital experience should be too.

Higher education leaders are often asked to communicate complex programs, policies, research, outcomes, and institutional priorities through websites and presentation decks that were not designed to support the message.

The result may be

  • Overcrowded slides
  • Unclear website navigation
  • Important information buried in long paragraphs
  • Weak or missing calls to action
  • Inconsistent branding
  • Presentations that inform but do not engage
  • Program pages that do not inspire enrollment, partnership, or investment

The Lexcellence Digital Strategy Studio brings together strategic communication, higher education expertise, storytelling and visual design to ensure your audience understands both the message and what to do next.

Core Positioning

This is not just design.

A traditional designer may know how to make a website or presentation attractive.

I also understand what higher education content is supposed to accomplish. My work is informed by experience in continuing education, workforce development, allied health programming, grant implementation, executive communication, adult learning, conference presentations, and institutional operations.

Every project begins with strategy. Together, we clarify:

  • Who the audience is
  • What they need to understand
  • What information matters most
  • How the story should flow
  • What action the audience should take
  • How the digital experience supports the desired outcome

The goal is not simply to make your work look better. The goal is to help your work communicate better.

Signature Offer

The Higher Ed Visibility & Impact Suite

A strategic website and presentation experience for higher education leaders ready to communicate their expertise, program or institutional initiative with greater clarity, credibility and influence.

InvestmentStarting at $2,200Final investment may vary based on scope, timeline and requested features.

Strategy and Messaging

  • One 75-minute strategy session
  • Audience and objective clarification
  • Core message development
  • Website sitemap
  • Presentation outline
  • Primary call-to-action strategy

Website Development

  • Up to five pages or major website sections
  • Mobile-responsive Lovable website build
  • Integration of client-provided branding
  • Refinement of client-provided copy
  • Contact, inquiry, interest or registration form
  • Social media, calendar or registration links
  • Basic page-title and metadata setup

Presentation Development

  • Up to 15 presentation slides
  • Strategic narrative development
  • Opening hook
  • Clear section flow
  • Custom visual layouts
  • Process, data, framework, timeline, or impact slides
  • Strong conclusion and call to action
  • Editable final presentation and PDF export

Project Completion

  • Two revision rounds
  • Recorded handoff tutorial
  • Final website and presentation files
  • Fourteen days of minor post-launch support
Two Client Pathways

Find the pathway that fits your work.

Pathway One

Leadership Visibility

For
  • Higher education administrators
  • Consultants
  • Speakers
  • Faculty leaders
  • Scholar-practitioners
  • Executive job seekers
  • Subject-matter experts
Potential projects
  • Professional authority websites
  • Speaker websites
  • Consulting websites
  • Conference presentations
  • Keynote decks
  • Thought-leadership presentations
  • Executive career portfolios
  • Research dissemination presentations
Pathway Two

Program and Initiative Impact

For
  • Continuing education divisions
  • Workforce-development programs
  • Allied health programs
  • Grant-funded initiatives
  • Student-success programs
  • Professional associations
  • Community-based organizations
  • Institutional partnerships
Potential projects
  • Program landing pages
  • Grant initiative websites
  • Recruitment pages
  • Stakeholder presentations
  • Funder presentations
  • Executive briefing decks
  • Program-launch presentations
  • Partnership and sponsorship decks
Studio Services

Transparent packages and pricing.

Signature Experience

Higher Ed. Visibility & Impact Suite

Starting at $2,200

A strategy-led website and presentation package for leaders, programs and institutional initiatives.

  • Up to five website pages or sections
  • Up to 15 presentation slides
  • Strategy session
  • Messaging refinement
  • Two revision rounds
  • Final handoff support

Higher Ed. Website Sprint

Starting at $1,650

For higher education leaders, consultants, speakers, and programs that need a polished and focused digital home.

  • One 75-minute strategy session
  • Up to five pages or major sections
  • Mobile-responsive Lovable build
  • Copy refinement
  • Inquiry or contact form
  • Two revision rounds
  • Recorded handoff

Higher Ed. Slide Deck Sprint

Starting at $950

For conference presentations, executive briefings, program launches, grant presentations, stakeholder meetings and professional training.

  • One 60-minute strategy session
  • Up to 15 slides
  • Narrative development
  • Visual design
  • Two revision rounds
  • Editable final deck
  • PDF version

Optional Add-Ons

  • Additional website page$175
  • Additional presentation slide$60
  • Full speaker notes$250
  • Presentation rehearsal session$175
  • LinkedIn launch package$225
  • Rush deliveryAdditional 25%
  • Thirty days of website support$300
  • Quarterly website refresh$450

Platform subscriptions, website hosting, domains, premium fonts, premium images, and third-party software expenses are not included.

The Lexcellence Process

Four steps from idea to launch.

  1. 1
    Step 1

    Clarify

    Define the audience, purpose, goals, core message, and desired action.

  2. 2
    Step 2

    Strategize

    Develop the website structure, content hierarchy, and presentation narrative.

  3. 3
    Step 3

    Design

    Build the approved digital experience using a clear and cohesive visual direction.

  4. 4
    Step 4

    Launch

    Finalize, test, hand off, and prepare the client to confidently use the website or presentation.

Every project combines strategy, systems, storytelling and design.

Portfolio

Featured projects and concept work.

The projects below are sample and concept designs created to demonstrate the Studio approach. 

Sample presentation slide layout for a graduate-level qualitative public health project
Presentation DesignSample Project · Concept Design

Qualitative Data in Public Health

A graduate-level presentation that transforms a dense academic report into a human-centered visual story about qualitative research and public health.

Challenge
A detailed research report contained findings that were difficult for a general audience to follow.
Strategic approach
Rebuilt the narrative around the people behind the data, then paced the findings across clear visual sections.
Key deliverables
Presentation narrative, custom slide layouts, data visuals, PDF export
Sample conference keynote slide displayed on an auditorium presentation screen
Conference PresentationSample Project · Portfolio Demonstration

Beyond the Award

A conference presentation experience focused on helping continuing education leaders move from grant awards to operational readiness, implementation, and measurable outcomes.

Challenge
Complex grant implementation guidance needed to hold a conference audience for a full session.
Strategic approach
Structured the session around a readiness-to-outcomes arc with a strong opening hook and a clear closing action.
Key deliverables
Session outline, keynote deck, framework and timeline slides, speaker notes
Sample Patient Care Technician Training program landing page shown on a laptop
Program Landing PageSample Project · Concept Design

Patient Care Technician Training

A sample landing page demonstrating how program eligibility, training structure, certifications, outcomes, and calls to action can be communicated clearly.

Challenge
Prospective students could not quickly determine eligibility, cost, schedule, or next steps.
Strategic approach
Led with eligibility and outcomes, then sequenced the page toward a single clear interest form.
Key deliverables
Sitemap, page copy refinement, responsive build, interest form
Who This Is For

Designed for leaders who have something important to communicate.

  • Continuing education directors
  • Workforce-development administrators
  • Deans and department chairs
  • Grant and program directors
  • Conference presenters
  • Higher education consultants
  • Faculty leaders
  • Student-success administrators
  • Allied health program leaders
  • Association executives
  • Scholar-practitioners
  • Leaders launching new initiatives

This service is especially valuable when you are preparing for a program launch, conference, professional rebrand, stakeholder meeting, grant initiative, consulting launch, executive search or major institutional presentation.

Frequently Asked Questions

Details before you inquire.

Do you only work with higher education clients?

The Studio is designed primarily for higher education, continuing education, workforce development, allied health, education associations, and mission-aligned organizations. Select projects outside higher education may be considered when they align with my expertise.

Do you write all website and presentation content?

Projects include strategic messaging and refinement of client-provided content. Extensive original research, long-form copywriting, grant writing, or development of content from scratch may require an additional fee.

Which platforms do you use?

Websites may be developed using Lovable or another mutually agreed platform. Presentation projects may be delivered through PowerPoint, Canva, Gamma, Lovable, or another approved platform based on the project's needs.

Are hosting and domain costs included?

No. Clients are responsible for their domain, hosting, software subscriptions, premium assets, and third-party platform expenses.

How long does a project take?

Most standard projects are designed for completion within approximately 14 business days after all required content and materials have been received. Larger or more complex projects may require additional time.

How many revisions are included?

Two consolidated revision rounds are included. Additional revisions or substantial changes in direction may require an additional fee.

Can you redesign an existing website or slide deck?

Yes. Existing materials can be reviewed and strategically redesigned when the platform and project scope permit.

Do you offer rush projects?

Rush delivery may be available for an additional 25%, depending on availability and project complexity.

Get Started

Ready to make your expertise visible and your message unforgettable?

Whether you are launching a program, preparing for a conference, building a consulting platform, or presenting an institutional initiative, the Lexcellence Digital Strategy Studio can help you turn complex information into a clear and engaging digital experience.

Submit a Project Inquiry

A limited number of Studio projects are accepted each quarter to ensure every client receives thoughtful, strategy-led support.

Studio Inquiry

Tell me about your project.

Studio Inquiry

Submit a Project Inquiry

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